Title: PulseTrack – Analytics & Conversion Tracking Author: pulsetrack Published: September 14, 2026 Last modified: October 5, 2026 --- Search plugins ![](https://ps.w.org/pulsetrack/assets/banner-772x250.png?rev=3694845) ![](https://ps.w.org/pulsetrack/assets/icon-256x256.png?rev=3694845) # PulseTrack – Analytics & Conversion Tracking By [pulsetrack](https://profiles.wordpress.org/pulsetrack/) [Download](https://downloads.wordpress.org/plugin/pulsetrack.1.3.0.zip) * [Details](https://li.wordpress.org/plugins/pulsetrack/#description) * [Reviews](https://li.wordpress.org/plugins/pulsetrack/#reviews) * [Installation](https://li.wordpress.org/plugins/pulsetrack/#installation) * [Development](https://li.wordpress.org/plugins/pulsetrack/#developers) [Support](https://wordpress.org/support/plugin/pulsetrack/) ## Description See which traffic sources bring leads and orders – not just pageviews. PulseTrack is a lightweight, privacy-first WordPress analytics plugin and Google Analytics alternative built for marketers who care about results – all data stays on your own server, with no third-party scripts. Every feature in this plugin is included and unlocked – nothing is locked, trialed, or time-limited. #### Key Features * **Conversion tracking for WordPress** – form submits, phone clicks, WhatsApp, and email leads * **Traffic source attribution** – search, social, AI referrals, UTM campaigns, direct * **Privacy-first analytics** – IP anonymization on by default, no third-party data sharing * **Dashboard** – sessions, users, leads, lead rate, traffic sources, campaigns, device/browser breakdown; a store view shows orders and order value instead * **Sessions and users** – accurate counts using fingerprinting, no inflated data * **Visitor Logs** – per-session activity timeline (time, page, event, source, device) * **Insights** – automatically scores your most-visited pages and flags priority pages to fix and quick-win opportunities * **Export reports** – CSV, JSON, and PDF (browser-print report), covering the same data shown on the Dashboard * **WooCommerce analytics (optional)** – add-to-cart and order tracking with orders, order value and order rate; counts orders that are processing or completed when the confirmation page is first shown, in your store currency; requires no configuration * **WordPress privacy tooling integration** – registers with the built-in personal data export/erase tools and privacy policy content * **Guided first-time setup** – a short onboarding screen on first activation #### Who Is This For? * WordPress site owners who want actionable conversion data without Google Analytics * Marketers tracking lead sources and campaigns * Agencies needing a privacy-conscious analytics dashboard for clients * WooCommerce stores tracking orders alongside marketing performance #### Why Not Google Analytics? * The frontend tracking script does not load third-party scripts * Analytics tracking data is not sent to external analytics services * No complexity – focused on leads and conversions, not vanity metrics * All data stays on your own WordPress server #### Use Cases * Track leads from SEO traffic * See which campaigns bring leads inside WordPress * See which pages orders start from * Use as a privacy-first alternative to Google Analytics Built with performance, privacy, and accuracy in mind. ## Screenshots [⌊The one-step setup wizard - enable tracking and choose your privacy defaults, then you're ready to go.⌉⌊The one-step setup wizard - enable tracking and choose your privacy defaults, then you're ready to go.⌉[ The one-step setup wizard – enable tracking and choose your privacy defaults, then you’re ready to go. [⌊The Marketing Dashboard - sessions, leads, lead rate, and traffic sources at a glance over your chosen date range.⌉⌊The Marketing Dashboard - sessions, leads, lead rate, and traffic sources at a glance over your chosen date range.⌉[ The Marketing Dashboard – sessions, leads, lead rate, and traffic sources at a glance over your chosen date range. [⌊Period-over-period comparison - see exactly how sessions, leads, users, and orders changed versus the previous period.⌉⌊Period-over-period comparison - see exactly how sessions, leads, users, and orders changed versus the previous period.⌉[ Period-over-period comparison – see exactly how sessions, leads, users, and orders changed versus the previous period. [⌊The Insights Engine - automatically flags pages worth a closer look and scores your store performance.⌉⌊The Insights Engine - automatically flags pages worth a closer look and scores your store performance.⌉[ The Insights Engine – automatically flags pages worth a closer look and scores your store performance. [⌊Visitor Logs - drill into individual sessions, events, traffic sources, and devices.⌉⌊ Visitor Logs - drill into individual sessions, events, traffic sources, and devices .⌉[ Visitor Logs – drill into individual sessions, events, traffic sources, and devices. [⌊Settings - control tracking behavior, privacy options, rate limiting, and data retention.⌉⌊Settings - control tracking behavior, privacy options, rate limiting, and data retention.⌉[ Settings – control tracking behavior, privacy options, rate limiting, and data retention. ## Installation 1. Upload the plugin files to `/wp-content/plugins/pulsetrack`, or install directly through the WordPress Plugins screen. 2. Activate the plugin through the ‘Plugins’ screen. 3. You will be guided through a short first-time setup screen. You can also skip it and configure everything later under PulseTrack › Settings. ## FAQ ### Is this a Google Analytics alternative? Yes. PulseTrack stores all data on your own WordPress server – no third-party scripts, no data sent to Google. It focuses on conversion tracking and lead attribution rather than raw traffic volume. ### Is this a Pro plugin, or does it have locked features? No. Every feature described here is included and fully unlocked, and this plugin needs no license. A separate, optional paid add-on for long-term history and reporting exists; it is a different plugin and is never required. ### What data is collected, and is IP anonymization on by default? PulseTrack records page views, the referring URL, browser/device technical metadata, and (for WooCommerce stores) product and order totals – never a visitor’s name, email address, or billing/shipping details. IP anonymization is enabled by default( the last two octets of IPv4 addresses, or the last 64 bits of IPv6 addresses, are masked before the address is ever stored), and can be reviewed at any time under PulseTrack › Settings › Privacy. ### Does PulseTrack send data to any external service? No analytics tracking data is sent to any external service. PulseTrack stores analytics data in your own WordPress database. Two optional admin actions can send information by email, and only when an administrator clicks them: Send Feedback and Send Debug Log. Both disclose exactly what will be sent before you send it. No automatic or scheduled email is ever sent by PulseTrack. ### Does this use cookies? Session tracking uses your browser’s local storage, mirrored into a first-party cookie of the same name so that server-side events (such as a WooCommerce purchase) can be linked to the same browsing session. You can disable cookies entirely under PulseTrack › Settings › Session Tracking; sessions still work, they are simply not persisted across page loads. ### How long is data kept? Raw visitor logs (individual page views and events) are kept for up to 30 days by default. You can shorten this to 14 or 7 days under PulseTrack › Settings › Privacy; 30 days is always the maximum for raw logs. This raw-log window is separate from Dashboard and Insights analytics: PulseTrack keeps privacy-safe aggregated summaries( counts and totals, not individual visitor records) for 90 days, so the Dashboard and Insights 60-day and 90-day views stay exact even after the underlying raw logs have been pruned. This is included and unlocked for every install – there is no separate tier or upgrade required to see it. ### Does WordPress’s built-in privacy export/erase tools work with PulseTrack? Yes, PulseTrack registers with WordPress’s personal data exporter and eraser. In practice, PulseTrack’s analytics records are anonymous by design (no user-account link is stored), so a privacy export/erase request will typically only find matching records for a logged-in user whose login session IP happens to match a stored, non- anonymized record – this is a limitation of applying an identity-based request to intentionally anonymous data, not a bug. ### Does it slow down my site? No. The tracking script is lightweight, batches requests, and loads asynchronously. ### What happens when I uninstall the plugin? By default, deactivating or deleting PulseTrack leaves all of its data in place. If you want PulseTrack to remove its own data (analytics records, settings, and its database tables) when it is deleted, enable “Delete Data on Uninstall” under PulseTrack › Settings › Advanced first. This only takes effect when the plugin is deleted from the Plugins screen, never on ordinary deactivation. One small counter and date (no analytics data) is kept so that add-ons can tell that data was removed. ## Reviews There are no reviews for this plugin. ## Contributors & Developers “PulseTrack – Analytics & Conversion Tracking” is open source software. The following people have contributed to this plugin. Contributors * [ pulsetrack ](https://profiles.wordpress.org/pulsetrack/) [Translate “PulseTrack – Analytics & Conversion Tracking” into your language.](https://translate.wordpress.org/projects/wp-plugins/pulsetrack) ### Interested in development? [Browse the code](https://plugins.trac.wordpress.org/browser/pulsetrack/), check out the [SVN repository](https://plugins.svn.wordpress.org/pulsetrack/), or subscribe to the [development log](https://plugins.trac.wordpress.org/log/pulsetrack/) by [RSS](https://plugins.trac.wordpress.org/log/pulsetrack/?limit=100&mode=stop_on_copy&format=rss). ## Changelog #### 1.3.0 * Changed: days in reports are now your site’s local days (the timezone set in WordPress), including exports. Earlier data keeps its original UTC days. The developer interface is now version 2 and describes this through `AggregateReader:: semantics()`. * Fixed: after an update from an older release, missing or mismatched database tables are repaired automatically. Mismatched tables are renamed, never deleted, and tracking reports failures honestly instead of answering OK. * Fixed: quick leads that happen within seconds of a page view are now included in time to lead. * Fixed: visits to pages served from a page cache for more than about a day are tracked again. Pages for visitors who are not logged in no longer carry a WordPress security token that expires inside the cache. * Fixed: a slow server response can no longer store the same visit twice. Events that could not be sent because of a network error are sent once more with the next batch. * Changed: bounce rate counts a session with a single page view and no lead. Session duration is labelled as active session duration. * Changed: WooCommerce orders count once, only when processing or completed. Orders in another currency are counted but not added to order value. Orders without a PulseTrack cookie no longer create a direct session. * Changed: traffic sources use one set of types (organic, paid, social, direct, referral, email, AI, unknown) on every screen and export. * Added: choose a store or lead-generation view in Settings. Dashboard, exports and PDF use the same columns. * Added: clear notices when the database or tracking needs attention, and an Unavailable state instead of zeros when a report cannot be read. #### 1.2.0 * Added: the read-only developer interface now also reports when all data was last deleted (`AggregateReader::resetState()`), so add-ons that keep their own summaries can honor “Delete All Data” even if they were inactive at the time. It exposes a counter and a date only, and sends nothing off your site. * No change to what is tracked, the admin screens, or data retention settings. #### 1.1.0 * Fixed: when background processing fell far behind, the daily cleanup could remove raw data that the analytics summaries still needed, which could lower the 60/ 90-day figures for up to three affected dates. Raw data is now kept until every summary that depends on it is final. * Added: a read-only developer interface for finalized daily summaries (the `PulseTrack\ API\AggregateReader` class, the `pulsetrack_aggregate_date_finalized` and `pulsetrack_all_data_deleted` actions, and the `PULSETRACK_API_VERSION` constant). It exposes aggregate counts only, never visitor-level data, and sends nothing off your site. * No change to what is tracked, the admin screens, or data retention settings. #### 1.0.1 * Added WordPress.org directory branding assets (plugin icon and banner). * Updated directory Tags and description copy for accuracy and discoverability. No functional or behavior changes. #### 1.0.0 * Initial release. ## Meta * Version **1.3.0** * Last updated **4 days ago** * Active installations **Fewer than 10** * WordPress version ** 6.2 or higher ** * Tested up to **7.1.3** * PHP version ** 7.4 or higher ** * Language * [English (US)](https://wordpress.org/plugins/pulsetrack/) * Tags * [analytics](https://li.wordpress.org/plugins/tags/analytics/)[conversion tracking](https://li.wordpress.org/plugins/tags/conversion-tracking/) [privacy](https://li.wordpress.org/plugins/tags/privacy/)[visitor tracking](https://li.wordpress.org/plugins/tags/visitor-tracking/) [woocommerce](https://li.wordpress.org/plugins/tags/woocommerce/) * [Advanced View](https://li.wordpress.org/plugins/pulsetrack/advanced/) ## Ratings No reviews have been submitted yet. [Your review](https://wordpress.org/support/plugin/pulsetrack/reviews/#new-post) [See all reviews](https://wordpress.org/support/plugin/pulsetrack/reviews/) ## Contributors * [ pulsetrack ](https://profiles.wordpress.org/pulsetrack/) ## Support Got something to say? Need help? [View support forum](https://wordpress.org/support/plugin/pulsetrack/)